Magazine Tips.

1. Worth the investment of money and time (that’s the “What’s in it for me?”)
2. Intellectually stimulating, interesting (that’s to promise benefits)
3. If the cover pops out from its background, don’t weaken it by fussing with it
4. Emotionally irresistible (that’s the image’s appeal)
5. Efficient, fast, easy to scan (that’s showing off the service)